There Is Power In Repurposing Your Content

By Mustafaa, Your Digital Marketing Specialist

If you are a content creator or are tasked with creating content for others then you know the struggle of sometimes not having the next idea or thing to produce. It happens to the best of us, but it is no less frustrating when it happens. I have gone long periods of time with no spark of inspiration. However, despite this reality we still have a real need to produce content if we are trying to promote or build a brand.

Consistency is vital when we are trying to build something great. So, how do we keep the content rolling when it seems all inspirations has left us?

One thing I have found that helps is REPURPOSING the content you already have. Repurposing is recognizing the value of what you have, but spinning it with a new angle for a new day. If you have a reserve of content in the form of blog posts, articles, videos, podcasts then you can easily spin something from these sources into nice new piece of content.

1. Video Transcribe a video you already have into a new article/blog post. Or, take the audio from the video to create a podcast episode. Lastly, create a new video from a few seconds or minutes of a longer video.
   

2. Meme/Social Media Images Take a powerful quote from an article you already wrote and turn it into a shareable meme or social media image.
   

3. Blog Post/Articles Reverse what you did with the video tip and create a new video from the major points of a blog post/article you already created. Or, you can do the same thing with a podcast episode you produced.
   

4. Ebook If you have some great blog post or articles based around a similar subject you can compile these into a short Ebook. You may have to expand some subjects and create an introduction. However, the heavy lifting is already done by repurposing your previous content.
   

5. Inforgraphic Take a few powerful points from your blog post or article and create an impressive infographic for social media sharing.
   

These few ideas should be enough to get the wheels turning when you feel uninspired to create new content.

---

Mustafaa is a digital marketing specialist with over 20 years of internet marketing experience, 13 years social media marketing experience and as many years using content marketing strategies, including video, blogging, podcasting and meme marketing. I am highly passionate about utilizing digital marketing for pushing platforms forward.