The Power And utility Of A Well Designed Logo To Tell Your Story And Build Your Brand

By Mustafaa, Your Digital Marketing Specialist

As I work to establish my personal brand as a "Digital Marketing Specialist", I was able to accomplish my goal of creating a logo for my business identity. I chose to go with a character logo to express the personal touch I desire to deliver with my brand and work. I knew my limitations in this area, so I reached out to a person more talented than I and am amazed with the results.

If you plan on doing any business online and establish a digital identity, it is important to have a well designed, professional, logo. A logo is not necessarily your brand, but it is a part of it and is an attention getter for what you represent. A well designed logo can tell the story about your business before the prospect even talks to you. People may forget the name of your business or what you said, but the image of your logo can remain in the minds after everything else is forgotten.

Thus is the power and importance of a logo!

Sometimes you can create a logo on your own, but if you don't have great design skills(it's nothing to be ashamed of) then be humble enough to reach out to a professional who can translate your vision into a great design. I AM NOT THAT PERSON, but you can easily find a great freelance designer online. Don't leave such an important component of your digital identity to chance.

Therefore, I am excited and motivated to move forward with this powerful new logo.